SEYBOLD: Quark looks to future
Quark luminaries, Jurgen Kurz and Brett Mueller required center stage at Seybold yesterday to describe the business’s vision of posting, and walk showgoers through QuarkXPress 5..
Kurz is v . p . of product management at Quark. He told a crowd of professional marketers that the organization is centered on profitability – a note he stressed as he spoken with Macworld United kingdom in This summer. “This is the time to re-use content,” Kurz stated.
Kurz told Seybold: “XPress 5. provides you with better tools for print and familiar tools for Web.”
Business as always
Mueller, senior product manager for desktop items told Seybold that, following a World Trade Center bombing the time had come revisit “business as alwaysInch, and confirmed the primary targets for XPress 5. to become efficiency and productivity.
Quark has damaged with tradition already this month using the discharge of an american beta form of XPress 5.. It’s the very first time the organization has launched a beta from the application.
Quark’s communications co-ordinator for Europe, Paola Chopard, has recommended that plans exists for worldwide updates: “An worldwide beta passport version follows soon,” she told Macworld.
XPress 5. has gone through several weeks of rigorous beta testing, mainly in particular posting houses and print bureaus. At Total Posting, Kurz told Macworld: “Whenever we launched XPress 4., it had not been examined enough. We don’t wish to repeat that mistake.”
Additional features in XPress 5. include support for Layers, XML (Extensible Markup Language) and the ability to instantly prepare images for that Web. The applying also provides Table-creation tools, in addition to a familiar XPress interface to redevelop content into Webpages. The Net authoring features also support Style Sheets. Mueller stated: “The ultimate version may also export text and graphics to some Flash file.”
Other enhancements incorporate a Collect for Output command which will collect colour profiles, screen and printer fonts in addition to images. The Save As command also gives customers the opportunity to assign colour profiles to some document.
Inside a jibe at Adobe, MacCentral reviews Kurz telling his Seybold audience: “We are growing the amount of standards based on XPress, and aren’t associated with any sort of standards. This will be our strength over Adobe.”
Quark sources have previously confirmed that XPress 5.5 – a Mac OS X-native version – is within development. This can support Multiple Undos – an element lengthy preferred by XPress customers.
Also at Seybold, Quark shown Quark Active Posting Server (a database-driven, Web-handled content server system) and Quark Digital Media System, its resource management system for workgroups.