‘Angry Birds Rio’ release teams with Hollywood

‘Angry Birds Rio’ release teams with Hollywood

Take cover — a couple of well-known, dive-bombing wild birds will quickly invade the local cinema.

Angry Wild birds designer Rivio introduced Friday it’ll to produce special form of its popular application to tie in to the discharge of the animated movie “Rio.”

Hanging around — known as Angry Wild birds Rio — the Angry Wild birds figures are kidnapped and brought to Rio de Janeiro. It appears as though game play will center around saving other taken wild birds, including two primary figures in the approaching movie, that is in the designers of “Ice Age.”

Their bond was introduced in a press event around the Fox studio lot in Century City, based on the La Occasions.

The offer appears to become a match produced in paradise for Rovio and Last Century Fox. The sport may benefit from being tied into marketing efforts — including TV spots, posters, and also the film’s website. The film will have the ability to piggyback around the pop-culture success from the game that has been downloaded millions of occasions on Android, iOS, along with other smartphone and console products.

“It comes down to by taking your traditional entertainment experience — whether in theaters or around the Television screen — and developing a new degree of engagement,” states Peter Levinsohn, president of recent media and digital distribution for twentieth century Fox.

The plans operate in well with Rovio, that has ambitious plans for Angry Wild birds — including tv shows or even a movie in line with the game.

“We’re like wild birds of the feather,” stated “Mighty Bald eagle” Peter Vesterbacka of Rovio. “This will get us massive global visibility, as though we’d made our very own movie.”

The sport is going to be launched in March while Rio, the film, will open in cinemas on 15 April.

VentureBeat lately had a word along with “Mighty Bald eagle” about Angry Wild birds Rio.


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